The Covid pandemic has, more than ever before, opened the eyes of humankind on the increased need for health and wellness. From time immemorial, across the ancient world, across Greece, Rome, Persia and the Asian continent, traditional and natural healing methods have been in vogue. To quote the Global Wellness Institute, ``The tenets of wellness can also be traced to the ancient civilizations of Greece, Rome and Asia, whose historical traditions have indelibly influenced the modern wellness movement`` Ayurveda, a system of wellness originating in our own country, has a rich history. Originally shared as an oral tradition. Ayurveda was recorded more than 5,000 years ago in Sanskrit, in the four sacred texts called the Vedas: Rig Veda, Yajur Veda, Sam Veda, and Atharva Veda. The Ayurvedic system is particularly focused on cleansing (detoxifying) approaches, and uses numerous methods for promoting elimination and relaxation, many of them involving application of medicated oils.
We are a Bangalore, India based start-up in the Wellness and Healing space. AyurDNA is the brainchild of our Founder & President, Gopinath Nair (Gopi) who has over 38 years in the travel and tourism industry (20 of which at CXO levels) and worked with leading brands like American Express TRS, Kuoni and Cox & Kings. Since 2010 has been running Tourism DNA, a leisure and MICE outfit, based in Bangalore. In March 2020, as the Covid19 pandemic hit India, Gopi quit travel and tourism to venture into his plan B, the Wellness and Healing domain and started AyurDNA with his co-founder and partner Suma Nair who is based in Chennai. They have set their sights on taking AyurDNA from a start up to a world class organization to reckon with, in the Wellness & Healing space (US$ 2 Trillion of the 4.5 Trillion total market).
At AyurDNA, our focus is on all traditional and natural wellness and healing disciplines. Our services and products would encompass an entire array, from Ayurveda to Yoga, from Acupuncture to Reiki and Naturopathy and Mind Healing through various forms of counselling and interventions. We will also feature some of the Top Spas of the World. We work with the best in the business and are very conscious of our brand associations. The globally famous Holistic wellness brands like Soukya and the CGH properties have already partnered with us.
Our motto is to offer quality products and services to a growing number of discerning customers across India and the world. As of now, we offer a bouquet of Corporate Wellness programs. As the Covid19 pandemic has created havoc in the lives and minds of millions of people across the world, businesses and corporate houses are faced with the impact of the pandemic, especially with most of their employees having to Work from Home (WFH). This has led to umpteen cases of emotional, mental and physical issues for many employees affecting productivity and morale. Many thousands of students and parents are grappling with the stress of study-from-home (anew acronym SFH!) leading to many ailments,
It is in this context that we are launching AyurDNA with our Corporate Wellness Programs, specifically aimed to address the growing need for a balance in physical, emotional and mental wellbeing. We, at AyurDNA, consider that the wellness of each and every employee is crucial for the overall growth of the organization, therefore, developing this program was an obvious step in that direction. These constitute consulting and one-on-one sessions, both delivered using the online media. As soon as we see the back of Covid 19, we will be ready to offer Ayurvedic and natural therapies and other services.